Bank Theory

Delivery Models in Banking | Bank Theory Delivery Models in Banking Descriptive Notes In banking and financial services, delivery models refer to the methods and channels through which products and services are offered to customers. The goal is to maximize reach, improve customer experience, and enhance operational efficiency. 1. Internal Customers – Staff at the Branch Level Internal customers are employees who directly or indirectly serve the end customer. In banking, staff at the branch level play a vital role in service delivery, cross-selling, and relationship management. Their performance impacts the customer experience. 2. Dedicated Marketing Managers Banks deploy marketing managers to handle sales and marketing efforts, drive product awareness, and support frontline staff. These managers are responsible for area-specific campaigns, customer acquisition, and lead generation. 3. Direct Selling Agents (DSAs) DSAs are third-party ...