Delivery Channels in Retail Banking | PAPER IV – RETAIL BANKING & WEALTH MANAGEMENT | Module C: Support Services – Marketing of Banking Services/Products
Delivery Channels in Retail Banking Delivery Channels in Retail Banking 1. Introduction Delivery channels in retail banking refer to the various platforms through which banks offer their services to customers. These include physical outlets like branches and ATMs, as well as digital interfaces like internet and mobile banking. A seamless and integrated customer experience across these channels is essential for customer satisfaction and retention. 2. Physical/Direct Channels Branch Banking The traditional and most direct form of banking. Branches serve as full-service centers for customer interaction, account opening, deposits, loan processing, etc. Example: A customer visits a branch to apply for a personal loan and simultaneously opens a savings account with assistance from a bank officer. 3. Automated Teller Machines (ATMs) ATMs offer 24x7 banking services like cash withdrawal, deposit, mini-statement, and balance enquiry. Banks of...